The principles
behind the brand
Built for coherence, adoption, and responsible progress
This guide defines how structure, value, and vision work together at scale. It establishes coherence across contexts and dimensions, enabling the brand to evolve with intention across channels, audiences, and time.
This color palette blends mute naturals with a vibrant green – balancing calm, rationale and steadiness with signal, momentum and acceleration. Inspired by early web aesthetics, where fluorescent green letters beamed against dark screens, this system transposes that suspense for the present – connecting organic and artificial, representing human thought and digital gestalt.
The absence of the 'obligatory' CTA color represents the conscious choice of necessity over noise, implying clarity across all content. Designed for both light and dark modes, the combination of colors ensures accessibility across all devices.
Ash
#F4F4F4
Charcoal
#2B3234
Verve
#67FF56
Verve Light
#B9FF9B
Verve Dark
#39D029
Carbon
#B4C4C5
Graphite
#585E5E
Qubit
#202627
This color palette blends mute naturals with a vibrant green, balancing calm with energy. Inspired by early web aesthetics, where fluorescent letters declared contrast against dark screens, this system transposes that tension for the present – connecting organic and artificial, representing human thought and digital gestalt.
The absence of the 'obligatory' CTA color represents the conscious choice of necessity over noise, commanding minimalism and clarity across all content. Designed for both light and dark modes, the color system ensures accessibility, consistency, and confidence across all devices.
Ash
#F4F4F4
Charcoal
#2B3234
Verve
#67FF56
Verve Light
#B9FF9B
Verve Dark
#39D029
Carbon
#B4C4C5
Graphite
#585E5E
Qubit
#202627
This color palette blends mute naturals with a vibrant green, balancing calm with energy. Inspired by early web aesthetics, where fluorescent letters declared contrast against dark screens, this system transposes that tension for the present – connecting organic and artificial, representing human thought and digital gestalt.
The absence of the 'obligatory' CTA color represents the conscious choice of necessity over noise, commanding minimalism and clarity across all content. Designed for both light and dark modes, the color system ensures accessibility, consistency, and confidence across all devices.
Ash
#F4F4F4
Charcoal
#2B3234
Verve
#67FF56
Verve Light
#B9FF9B
Verve Dark
#39D029
Carbon
#B4C4C5
Graphite
#585E5E
Qubit
#202627
Combining four typefaces, each with a clear and distinct role, the typographic system is rooted in the neo-editorial logic.
It pairs the sculptural presence of the serif TT Barrels, that evokes editorial confidence and crafted precision, with the geometric calm of Neue Hans Kendrick, a sans serif that delivers modern balance and readability. Decorative layers such as Paris script and FT Fatts introduce moments of play and volume, serving as visual interludes and typographic layers. Together, the fonts form a system that feels both editorial and modular, combined for expression, clarity, and rhythm across all formats.
Confident, intentional, and precise. Clarity is valued over jargon and structure over noise, making complex topics accessible without oversimplifying them. Every word is a conscious choice to inform, and to be precise. Humor, if present, is a playful critique on the current discourse.
"The power
of the web
is in its universality."
Tim Berners-Lee
Inventor of the worldwide web
Accessibility equals what everyone can perceive and use. Legibility, contrast, spacing, and motion balance are foundational, not afterthoughts. Colors, sizes, and states meet inclusive standards across all modes.